When Influencers Replaced Scientists
How Nutrition Was Politicized, Evidence Was Plagiarized, and America Was Left to Figure It Out Alone
When Influencers Replace Scientists — and Then Leave America on Its Own
Yesterday, I took apart the new “upside-down” food pyramid tier by tier—what it gets right, where it softens evidence, and how it quietly makes room for ideas that never earned their way in through data.
Today is different.
This isn’t about whether butter should sit next to olive oil on a graphic.
This is about who replaced whom, and what happened after they did.
The Quiet Substitution No One Is Talking About
The most consequential change in the new dietary guidelines wasn’t visual.
It was institutional.
The people shaping the narrative were not the scientists who spent decades doing metabolic ward studies, epidemiology, or food-systems research.
They were influencers.
This matters, because nutrition science does not advance through vibes or confidence. It advances through slow, uncomfortable accumulation of evidence.
There is no “Mediterranean diet community.” Unless it is scientists.
There is no “DASH movement.” Dietary Approach to Stop Hypertension has
no DASH influencers selling supplements.
There are scientists who studied those dietary patterns, published outcomes, revised hypotheses, and argued in journals.
By contrast, there is a loud, organized low-carb and carnivore influencer ecosystem—with podcasts, brands, courses, supplements, and a shared contrarian identity.
When influencers replace scientists, nutrition stops being science.
It becomes performance.
Taking Credit for What Was Already Known
One of the more galling moves in this transition is how confidently influencers now claim discovery.
Suddenly we’re told:
Now we know sugar is bad.
Now ultra-processed food matters.
Now the government has finally woken up.
That is simply untrue.
Added sugar limits have existed for years.
Ultra-processed foods were already being studied rigorously—most notably by Kevin Hall, who was then pushed out.
Mediterranean and DASH dietary patterns have been associated with reduced cardiovascular events and mortality for decades.
Presenting this as a breakthrough isn’t reform.
It’s plagiarism with branding.
The science didn’t change.
The microphone did.
The Exit Ramp: “Personal Responsibility” as Policy
Here’s where this gets darker.
After influencers displaced scientists—after they reframed the narrative and claimed credit for long-standing evidence—they effectively left the building.
The new message is simple:
Go do this on your own, America.
Eat real food.
Figure it out.
Take responsibility.
No procurement reform.
No school-lunch overhaul.
No food-desert remediation.
No structural changes to a system engineered to sell calories cheaply and relentlessly.
Just vibes and willpower.
That’s not public health.
That’s abdication.
The Costa Rica Problem
This is where the disconnect becomes impossible to ignore.
Influencers can afford to live wherever the food system suits them.
Paul Saladino can live in Costa Rica, with access to fresh food, time to cook, sunlight, flexibility, and money.
Large parts of America cannot.
Millions of Americans:
rely on school meals
work multiple jobs
live in food deserts
lack functional kitchens
depend on ultra-processed foods for survival, not ideology
Telling those Americans to “eat real food” without changing the system isn’t guidance.
It’s abandonment.
The Fiber Hypocrisy
Now let’s look at how selectively “science” is applied.
Carnivore influencers love to say:
“Fiber isn’t an essential nutrient.”
Technically, in the narrowest biochemical sense, that’s true.
But it’s profoundly misleading.
Fiber is essential if you care about:
a healthy microbiome
short-chain fatty acid production
insulin sensitivity
lipid metabolism
colorectal health
Entire fields of microbiome science exist because fiber feeds the organisms that regulate inflammation and metabolism.
So fiber gets dismissed as optional.
But something else quietly gets promoted.
The Saturated Fat Sleight of Hand
Saturated fat, unlike fiber, is truly non-essential.
There is no deficiency disease from lack of dietary saturated fat.
Your body synthesizes all it needs.
And excess saturated fat:
raises LDL cholesterol
worsens arterial function
increases cardiovascular risk
Even more telling: your brain is largely composed of polyunsaturated fatty acids—the very fats often demonized as “seed oils.”
So ask yourself:
Why is fiber treated as expendable, while saturated fat—non-essential and harmful in excess—is quietly rehabilitated?
That’s not biology.
That’s ideology.
From Public Health to Culture War
This is how nutrition became politicized.
Scientists were sidelined.
Influencers stepped in.
Then they stepped away—leaving individuals to fight a hostile food system alone.
And here’s the final irony.
If a future administration restores evidence-based scientists and public-health frameworks, the same voices now cheering “science” will almost certainly say nutrition has become “political.”
When science only counts if it agrees with you, it isn’t science.
It’s branding.
The Bottom Line
Yes—eat real food.
Yes—limit added sugar.
Yes—minimize ultra-processed foods.
We’ve known that for years.
But don’t pretend this was discovered yesterday.
Don’t sneak saturated fat back in under the banner of rebellion.
And don’t replace scientists with influencers—then tell America to figure it out alone.
People don’t fail diets.
Systems fail people.
And nutrition policy that forgets that isn’t bold.
It’s hollow.